Mobile optimization as a competitive advantage. In 2. 01. 6, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didnt come as a huge surprise because, as far back as 2. How To Install Directvobsub X64. Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I head up in the UK, Bowler Hat, our B2. C clients are seeing up to 8. We provide excellent essay writing service 247. Enjoy proficient essay writing and custom writing services provided by professional academic writers. Are you looking for a new career, a summer job, a teaching placement, internship or a working holiday in Turkey Check out our fantastic job offers now You can head. Most-Creative-Internet-Marketing-Services-Companies.png?x65778' alt='Learn Internet Marketing &Amp;Amp; Web Site Promotion' title='Learn Internet Marketing &Amp;Amp; Web Site Promotion' />We are an internet retailer of top quality lifestyle products allowing manufacturers to sell their products digital marketers to promote them. Join our best. PayPal is the faster, safer way to send money, make an online payment, receive money or set up a merchant account. Suffice it to say, mobile has well and truly arrived. Yet, while responsive design has been around for a while now and is fairly well established, the majority of sites tend to fall down on usability. That is, the majority of sites are still built for desktop and then dialed back for mobile. That form fill that was mildly annoying on desktop is an absolute pig on mobile. Learn Internet Marketing &Amp;Amp; Web Site Promotion' title='Learn Internet Marketing &Amp;Amp; Web Site Promotion' />Even if it is responsive. This is not good enough in the mobile first world we are racing toward in 2. In this article, I am going to look at how you can ensure you are truly optimizing for mobile users. We will look at the fundamentals of responsive design and page speed, but we will also look beyond this at user experience tailored to mobile devices. We will then wrap this up with a mobile optimization checklist that you can use to identify optimization opportunities. Our goal here is to go the extra distance to create fully mobile focused websites to delight our users and drive conversions to use mobile optimization to develop a strategic advantage over the competition. And, of course, Google wants to delight mobile users so we can improve engagement and on page ranking factors and also benefit from improved SEO. Better for users. Better for search engines. Win win. What Google wants. At this time of year, many SEOs are looking forward, and, referring to an SEO best practices post for 2. Googles Gary Illyes complimented those who suggested mobile is the big drive for 2. Those of you who said mobile, you were spot on Ctu. CW4x. V1. 5 Gary Illyes methode 1. December 2. 01. 6The following are three key stats that I have lifted from Googles promotional materials that clearly illustrate the importance of mobile optimization Today, more people search on mobile phones than computers. People are five times more likely to leave a site if it isnt mobile friendly. Over half of mobile users will leave a website if it takes longer than three seconds to load. Because more people search on mobile than on computers, mobile generates more page views. If your site is not mobile friendly, users are less likely to stick around. And if your site is slow, they may not even wait for the page to load. Add in the unreliability of mobile data networks here and your site has to be a mean, lean mobile friendly machine, or you may not even get a shot at that customer. The mobile first index. The absolute nail in the coffin for a desktop first approach to websites and search is the mobile first index. Adopting this philosophy makes sense as more searches happen on mobile than desktop. Yet, at the moment, ranking is still primarily based on the desktop version of a site. When this happens, the content and links of your mobile site, along with any other factors speed, user experience and so on will be the key drivers of your search engine visibility. Desktop will likely still be a factor, but it will be in a secondary capacity. Mobile first. The writings on the wall here, folks mobile has been important for a good while now, but 2. The good news is that this represents a chance for those who really put in the work to develop an advantage over their competition. It will take work, but climbing over this obstacle is the way forward, and doing so before your rivals will put your site in better stead. Mobile friendly approach. Our first focus in gaining this advantage is to look at just how we deliver mobile friendly content. There are three possible approaches Responsive web design. Dynamic content. Separate URLs mobile siteResponsive website design is Googles recommended way to tackle mobile friendly sites and, as such, is the approach you should take unless you have very strong reasons not to. Responsive design has been around for a while, so this is not a new concept. However, we still see sites that are technically responsive while not providing a strong experience for mobile users. Ultimately, responsive design is just a small part of creating truly mobile friendly websites. Mobile optimization. Google has a number of tools for testing for mobile usability and, beyond that, Search Console has a mobile usability report that details problems on a page by page level. You should utilize these tools while developing your new site and use Search Console to keep tabs on problems throughout the life of the site. Search Console looks at the following mobile usability issues Flash usage Most mobile browsers do not render Flash and, as such, you will want to use more modern technologies. Viewport not configured The viewport metatag aids browsers in scaling a page to suit a specific device. Fixed width viewport This problem attempts to circumvent mobile design with fixed width pages and is best shelved when a responsive design is adopted. Content not sized to viewport Here the page content does not fit the window, and a user has to scroll. This can be fixed with relative rather than fixed widths. Program Dinamis Riset Operasi. Small font size This is a scaling issue and requires users to pinch the screen to zoom in. Touch elements too close This is a common usability issue where it is too hard to tap a given element without also hitting the neighboring element. Interstitial usage A full screen pop up often represents poor user experience on a mobile device and is something that Google is looking to crack down on in 2. These are the key technical elements that Google is looking for and reporting on to webmasters. Optimizing your site to remove these issues may have positive effects on how the usability of your site is graded by Google and certainly has positive implications for users. Again, win win. Mobile optimization resources Mobile Friendly Websites https developers. Mobile Friendly Test https search. Mobile Usability Report https support. Page speed. Page speed is important on all devices, but it can be critically important on mobile when users are out and about looking for quick answers. A page that may load relatively quickly on a Wi. Fi network may not be quite so snappy on a mobile data network. G has delivered some great speed improvements, but coverage in the UK, at least is not something that can be relied upon. There are, however, a range of best practices for improving page speed and, once again, Google has come to our aid with the Page. Speed insights tool. Install Deb Package On Arch Linux Wallpaper'>Install Deb Package On Arch Linux Wallpaper. This enables us to easily assess how fast our pages load and get some pointers on what we can do to improve. Page speed insights is now built into the Mobile Friendly test https search. To show how this works, Ill share details below for a small local B2. C business called Vinyl to Digital, which agreed for me to use them as a case study. Here is the output from Googles testmysite. We can see some obvious recommendations for technical improvements here Eliminate render blocking Java. Script and CSS in above the fold content. Enable compression. Optimize images. Minify CSS. Leverage browser caching. This is a Word. Press site and, as such, most of these are fairly simple tasks.